Learning the Terms
If you have taken any communication courses, you may recall these terms:
- Logos - an appeal to logic and reasoning, making use of facts, statistics, and other forms of evidence to make an argument.
- Ethos - an appeal to ethics and the character of the speaker, emphasizing the trustworthiness and reliability of the speaker.
- Pathos - an appeal to emotion, using stories and other forms of rhetoric to create an emotional connection with the audience.
In this guide, we are focusing on Pathos - your appeal to emotion. Why? In short, people respond much better to appeals to emotion. If the world responded to logic, we wouldn’t be trapped under capitalism.
Building Ethos (credibility)
- Dress the part. That is to say, dress in a way that is commanding. People are visual creates and will defer to the most credible people around. Specifically, we are encouraging people to dress in a uniform way that makes you easily identifiable. We want more people dressed like you than there are people dressed like the police.